Objective

 

Find a dead, defunct or dying brand and revive it with a new life. 

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I chose to rebrand Gourmet, known for being an American food magazine. In the past, Gourmet introduced Americans to the idea that food is pleasure, culture and history. The new Gourmet will not only treat food as a part of culture, but also focus more on the ways that food connects different people to each other. I changed the old serif logo type into sans serif to give the brand a modern feeling. The idea of the trademark is to represent cultural exchange by combining curved lines and the lower case “g”. Orange is the perfect color to remind people of food and delight them. It also encourages people to go out to communicate with people from different cultures.